She may not have won a Nobel Prize, or even a PRSA Silver Anvil,
but New York PR exec Helen Ma did her industry proud last week with an
impressively brainy performance on the quiz show du jour, The Weakest
NBC's latest entrant into the amped-up game show race is quickly
reaching phenomenon status with its prickly English hostess, Anne
Robinson, and competitive atmosphere. Contestants vote each other off
one by one in several Survivoresque rituals, culminating in the
indomitable Ms. Robinson barking: 'You ARE the weakest link - goodbye,'
and the ejected contestant having to traverse the 'Walk of Shame' with a
But Ma, a recent addition to Manhattan boutique advertising and PR shop
BCA, gave PR something to shout about, surviving long enough to become
one of two final contestants.
She did not, however, walk away with the final prize. The question that
stumped her? 'Which playwright penned both Our Town and
The answer Ma gave was Neil Simon. 'I knew it was wrong,' Ma said, 'but
I never read those plays in high school.' (The correct answer, by the
way, is Thornton Wilder. But you knew that.)
Sadly, The Weakest Link isn't one of those shows that lets the
second-placers leave with some consolation cash. Monetarily speaking, Ma
is no wealthier today than she was beforehand, but when asked what she
got out of it, she reported that she didn't leave empty-handed, in that
she'd gained 'a good experience and a great story to tell my
Once again, PR wriggles outside the bounds of measurability.