SINGAPORE: The Association of Accredited Advertising Agents
Singapore (4As) is setting up a PR chapter, a move that has raised
eyebrows in PR circles.
Many question what 4As can hope to achieve that the Institute of Public
Relations Singapore (IPRS) has not already accomplished.
Bernard Chan, president of 4As, admitted the decision got a mixed
response, but confirmed his organization was going ahead with the
Gregory Tan, president of the 30-year-old IPRS, said his organization
would oppose the move. 'We represent all sides of the PR industry
already when putting our views to government. Another body will only
create too many voices,' he said.
The IPRS currently has around 500 members - largely PR executives in
Basskaran Nair, the pro tem chairman of the new 4As chapter, is in the
throes of setting up a committee to look at the structure and membership
of the group.
Chan claimed 4As' PR chapter is open to PR agencies and individuals,
whereas the IPRS is just composed of individuals.
Tan disagreed, saying corporate members have been a part of the body for
Founded in 1947, 4As has around 90 members, all corporates, and is a
Chan said the developing marketplace necessitated a change of rule at
4As, whose constitution now allows a wider membership than just