Incepta doubles overall revenue in 2000, PR income up dollars 33m

NEW YORK: Incepta Group, the largest PR holding company outside the

US, has nearly doubled its gross revenues in 2000, to pounds 153 million

(dollars 221 million) from 1999's pounds 77.2 million (dollars 112


Incepta, which houses major US PR brands Citigate Sard Verbinnen and

Citigate Cunningham (acquired for dollars 45 million in August 2000),

reported operating profits of pounds 27.8 million (dollars 39 million),

giving a healthy 17.6% margin.

And according to Incepta's GAAP (general accepted accounting practices)

figures, its PR revenues shot up from dollars 23.5 million in 1999 to

dollars 56.5 million in 2000. Pro-forma results, which give full-year

results for companies acquired during the year, boost this figure to

dollars 79 million.

That figure includes results for US businesses including Citigate Dewe

Rogerson (CDR), Citigate Cunningham, Citigate Sard and Citigate Broad

Street, a TV production firm. These businesses are now reported as a

combined group.

According to PR Week's 1999 rankings - the last year in which the firms'

individual figures were broken out - both CDR and Cunningham reported

fee income of dollars 23 million each, with Sard's revenues at dollars

13.8 million, totaling just under dollars 60 million. (Figures for Broad

Street were unavailable.)

CEO Richard Nichols said US PR activity accounted for 28% of total

revenues for the year ending February 2001.

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