LOS ANGELES and SAN FRANCISCO: Former Sony Pictures communications
head Jerry Giaquinta has launched a consulting firm specializing in
marketing and communications for products in the 'digital lifestyle' or
entertainment convergence space.
The Giaquinta Group, which will service clients from operations in San
Francisco and LA, has inked a strategic partnership with the GCI Group
enabling the two firms to refer business to each other and share
business on certain accounts as needed.
'We can serve GCI clients looking to expand into the digital lifestyle
arena and my clients will be able to take advantage of GCI's global
infrastructure if they need the services of a full-service PR agency,'
For the past three years, Giaquinta served as EVP of corporate
communications for Sony Pictures Entertainment, where he was responsible
for all marketing communications surrounding motion pictures, TV, home
video and digital entertainment operations. He also served as studio
liaison with Sony Electronics, Sony Music, Sony Computer Entertainment
and Sony Corp of Tokyo. Before Sony, Giaquinta was the VP of marketing
for Silicon Graphics (now SGI).