GCI teams up with Sony Pictures head Giaquinta to create new PRfirm

LOS ANGELES and SAN FRANCISCO: Former Sony Pictures communications

head Jerry Giaquinta has launched a consulting firm specializing in

marketing and communications for products in the 'digital lifestyle' or

entertainment convergence space.

The Giaquinta Group, which will service clients from operations in San

Francisco and LA, has inked a strategic partnership with the GCI Group

enabling the two firms to refer business to each other and share

business on certain accounts as needed.

'We can serve GCI clients looking to expand into the digital lifestyle

arena and my clients will be able to take advantage of GCI's global

infrastructure if they need the services of a full-service PR agency,'

said Giaquinta.

For the past three years, Giaquinta served as EVP of corporate

communications for Sony Pictures Entertainment, where he was responsible

for all marketing communications surrounding motion pictures, TV, home

video and digital entertainment operations. He also served as studio

liaison with Sony Electronics, Sony Music, Sony Computer Entertainment

and Sony Corp of Tokyo. Before Sony, Giaquinta was the VP of marketing

for Silicon Graphics (now SGI).

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