CEC drive trumpets renewable power

SACRAMENTO, CA: The California Energy Commission (CEC) was

preparing to award a dollars 2.5 million consumer awareness campaign

late last week. The 18-month initiative will encourage California

residents to cope with the current crisis by purchasing renewable power,

such as solar, wind and biothermal.

The CEC is the state's primary energy policy and planning agency.

Created in 1974, it is responsible for anticipating the state's future

power needs and educating residents about its options. The 18-month

campaign will focus on alleviating dependency on conventional methods of

power supply.

Because of shortages in conventional sources of electricity,

Californians have been experiencing rolling blackouts this spring and

anticipate more this summer. (See story, p. 3).

As of last Thursday, a total of eight agencies were being considered for

the contract with a decision pending as PRWeek went to press. Oral

pitches had been delivered earlier in the week.

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