SACRAMENTO, CA: The California Energy Commission (CEC) was
preparing to award a dollars 2.5 million consumer awareness campaign
late last week. The 18-month initiative will encourage California
residents to cope with the current crisis by purchasing renewable power,
such as solar, wind and biothermal.
The CEC is the state's primary energy policy and planning agency.
Created in 1974, it is responsible for anticipating the state's future
power needs and educating residents about its options. The 18-month
campaign will focus on alleviating dependency on conventional methods of
Because of shortages in conventional sources of electricity,
Californians have been experiencing rolling blackouts this spring and
anticipate more this summer. (See story, p. 3).
As of last Thursday, a total of eight agencies were being considered for
the contract with a decision pending as PRWeek went to press. Oral
pitches had been delivered earlier in the week.