NEW YORK: PR Newswire and Bloomberg will announce today a joint
Webcast and corporate communications service that will make it easier
for PR people using Bloomberg to target institutional investors.
To meet demand increased by Regulation FD, the new service - Bloomberg
Virtual Online Interactive Communications Exchange (VOICE) - will post
PRN materials to Bloomberg's terminals and news feeds, as well its Web
site, Bloomberg.com. This will be the first time Bloomberg will carry
full, live Webcasts for corporations.
Michelle Savage, PRN's VP of investor relations services, said the
benefit of Bloomberg VOICE will be its reach to institutional investors,
200,000 of which use the service, 75% on the buy side.
'The quality of the audience you're getting is enormous,' said
'Knowing your Webcast will be listened to by one institutional investor
is more important than it being listened to by 100 individual
Bloomberg VOICE will be immediately available in the US and Asia, and in
Europe in about a month.
With the passage of Reg FD, PRN saw a 138% increase in live Webcasts
from the third quarter to the fourth quarter of 2000.
'For the first time, we're creating a special portal where companies
have direct access to a page where an institutional investor can go to
get the information they need,' said Savage.