NEW YORK: AT&T has drawn a bold line down the middle of the US map
in reorganizing its corporate PR operations.
On May 1 the company appointed two new regional VPs of PR: Steve Clawson
for the eastern half of the country, which includes 26 states, and Mona
Williams for the western half, which comprises the other 24. Prior to
the change, all AT&T PR offices across the country reported to VP of PR
Bill Oliver, to whom both Clawson and Williams now report.
Clawson, who will be based in Chicago, had been over-seeing AT&T PR for
five Mid-western states; and Williams, who will work out of Dallas, had
been responsible for PR in the Southwest.
The change was made to provide Oliver with more time to work on public
policy issues in Washington, DC, said Mike Pruyn, AT&T's director of PR
In addition, the telecom giant has announced plans to split into four
new companies: wireless business, broadband services, consumer services
and business services. The wireless operation will be spun off this
The others will follow.
No decisions have been made on which AT&T PR staffers will go to each
company, Pruyn said. But, he continued, staffers who provide direct PR
support for one of the four business segments are likely to move with
The fate of PR people who support several business segments is not as