RICHMOND, VA: What was once Martin Public Relations (MPR) is
reinventing itself this week as Slay Public Relations.
President Joe Slay said Richmond's PR profile has been growing and
explained, 'It is important for us to take advantage of those
Slay joined MPR parent company The Martin Agency (TMA), an Interpublic
Group company, in 1982 as a one-person PR department. He then became
president of an expanded team in the late 1980s, and saw it grow to
include 31 staff members and bill dollars 5.7 million last year. He
predicts 'modest growth' to dollars 6 million this year.
According to Slay, the separation from TMA went amicably. For at least
the first year, the agency will be incorporated as a legal corporation
owned by TMA.
For the time being, Slay PR will stay in TMA's space, but is likely to
be moved next year. It will retain all of its clients, including the US
Virgin Islands, Champion Mortgage and the Heinz Family
Slay said plans for the first year are to build the brand and expand the
Los Angeles, New York and Washington, DC offices.
The agency also has a one-person outpost in Nashville, TN.