NEW YORK: Oki Data has retained Publicis Dialog as its US agency of
The company previously worked with Manning Selvage & Lee, and considered
two other agencies for the close to dollars 500,000 account.
Oki Data manufactures printers and fax machines, and has a 43% market
share of the impact printer market, according to CAP Ventures. The
agency change was driven by a shift away from multiple product lines in
favor of a new line of color digital LED printers, for which 'we are way
below the radar screen,' said Greg Van Acker, Oki Data's director of
marketing and sales support.
Art Stevens, Publicis' New York chairman and CEO, said that he will be
involved in strategic planning for the account, a point that helped his
team win the business.
Van Acker agreed. 'I've been impressed with Art dropping me a line with
an idea or a thought on our business.'