Oki Data partners with Publicis in US

NEW YORK: Oki Data has retained Publicis Dialog as its US agency of


The company previously worked with Manning Selvage & Lee, and considered

two other agencies for the close to dollars 500,000 account.

Oki Data manufactures printers and fax machines, and has a 43% market

share of the impact printer market, according to CAP Ventures. The

agency change was driven by a shift away from multiple product lines in

favor of a new line of color digital LED printers, for which 'we are way

below the radar screen,' said Greg Van Acker, Oki Data's director of

marketing and sales support.

Art Stevens, Publicis' New York chairman and CEO, said that he will be

involved in strategic planning for the account, a point that helped his

team win the business.

Van Acker agreed. 'I've been impressed with Art dropping me a line with

an idea or a thought on our business.'

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