LAST CALL: Met fans are not caught stealing

Here's an edifying tale that goes to show that you can get just as

much PR when no one can see your client as when they're plastered all

over the place.

Since May 1, more than 1,500 New York Mets posters promoting baseball

games on Fox TV's Sports Net have been nicked from their frames in

subway cars. The Mets, who spent dollars 300,000 on 4,000 posters which

have been disappearing at a rate of 160 posters per day, have asked New

York's Metropolitan Transit Authority to keep watch to ensure the

remaining posters won't end up in bedrooms and dorm rooms.

When confronted by the New York Post, the marketing firm for the Mets

spun the loss rather well, commenting that it was 'taking some pride' in

the fact that fans are so fond of the posters they feel the need to

bring them home. How generous! What else can we steal? Say - those bases

would look really great in the frat house!

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