NEW YORK: Do men earn more than women in PR? Yes. Is this sex
discrimination? Not according to new analysis by PRWeek.
Taking the core data from the PRWeek/Text 100 Salary Survey 2001
(PRWeek, March 26), we asked a statistics expert to examine the impact
of gender on pay, and to find out which factors play the biggest part in
determining pay levels.
The results show that gender accounts for no more than 1% of salary
discrepancies between men and women; while the single most important
reason turns out to be 'years of experience.'
The study was conducted by Jim Hutton, associate professor of marketing
and communications at Fairleigh Dickinson University, using a technique
called multiple regressional analysis.
The same technique was used in a similar 1991 study of the marketing
industry called 'Gender, income differences and marketing.' That study
had 'very comparable findings,' said its co-author Pam Kiecker,
professor of marketing and chair of marketing and business law at
Virginia Commonwealth University, VA, 'concluding that years of
experience and job continuity had the biggest impact on pay.'
Hutton has been convinced for years that, as women have come to dominate
the PR industry (by 70% overall and more than 80% at the entry level,
according to our survey), the effects of gender-based pay discrimination
had been eradicated. But he has never before had access to the raw data
he needed in order to test his theory.
The PRWeek sampling of more than 5,000 respondents has an accuracy of
+/-2% at a 95% level of confidence.
- See Editorial, p. 8; Analysis, p. 9.