Gender has negligible impact on salary in PR

NEW YORK: Do men earn more than women in PR? Yes. Is this sex

discrimination? Not according to new analysis by PRWeek.

Taking the core data from the PRWeek/Text 100 Salary Survey 2001

(PRWeek, March 26), we asked a statistics expert to examine the impact

of gender on pay, and to find out which factors play the biggest part in

determining pay levels.

The results show that gender accounts for no more than 1% of salary

discrepancies between men and women; while the single most important

reason turns out to be 'years of experience.'

The study was conducted by Jim Hutton, associate professor of marketing

and communications at Fairleigh Dickinson University, using a technique

called multiple regressional analysis.

The same technique was used in a similar 1991 study of the marketing

industry called 'Gender, income differences and marketing.' That study

had 'very comparable findings,' said its co-author Pam Kiecker,

professor of marketing and chair of marketing and business law at

Virginia Commonwealth University, VA, 'concluding that years of

experience and job continuity had the biggest impact on pay.'

Hutton has been convinced for years that, as women have come to dominate

the PR industry (by 70% overall and more than 80% at the entry level,

according to our survey), the effects of gender-based pay discrimination

had been eradicated. But he has never before had access to the raw data

he needed in order to test his theory.

The PRWeek sampling of more than 5,000 respondents has an accuracy of

+/-2% at a 95% level of confidence.

- See Editorial, p. 8; Analysis, p. 9.

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