NEW YORK: GCI Group is absorbing sister Internet agency Elemental
Interactive and renaming it GCI Interactive.
Both firms are owned by Grey Global Group and had cooperated on some
accounts in the past year and a half, said James Harris, CEO of
Elemental has 22 people and had revenues of dollars 2.5 million last
year, which Harris described as 'modest growth.' He claimed that the
firm was not hit by the dot-com bust, since its client base is largely
blue-chip. Clients include IBM, AT&T and Coca-Cola.
Bob Pearson, GCI president for North America, said GCI had been
outsourcing interactive work, and 'it became obvious it should be