News that Edelman is for sale will certainly prick up some ears.
The most logical candidates are foreign. Publicis has no global PR
network to partner with its Saatchi & Saatchi operations.
Havas also lacks a global PR presence. And UK-based Cordiant's PR
operations are purely financial.
But don't count out domestic players. WPP looks to have its plate full
right now. But despite owning three major brands, Interpublic is
certainly interested. And having promised to buy seven PR firms,
Omnicom's Tom Harrison will surely take a look.
Grey Group - owners of GCI and APCO - have also expressed an interest,
although rumors that it is in turn for sale make this an unlikely
Meanwhile, at Bcom3, Manning Selvage & Lee CEO Lou Capozzi admits loudly
that his firm is not big enough, but he sees a huge cultural divide to
overcome; and having delayed its IPO, the parent company may have its
mind on other matters.
Perhaps the surprise package will be Bcom3's 20% investor, Dentsu. Its
alternative stance may jive with Edelman's rich history as a proud
But whoever buys, Edelman would be a big catch, and with no other major
independents left, it's clear Edelman can take its pick.