Cigna rationalizes PR into three firms

PHILADELPHIA: Healthcare giant Cigna has narrowed its search for a

new raft of PR firms to take on its corporate communications business,

estimated to be worth around dollars 1 million.



The company, which is 102 on the Fortune 500 list, issued an RFP about a

month ago and is now looking at six firms.



These are: incumbent New York-based Makovsky & Company, which represents

Cigna's Retirement Investments group; Edelman; Hill & Knowlton; Manning

Selvage & Lee; Ruder Finn; and Weber Shandwick Worldwide.



Until now, Cigna had used three dozen agencies. As a result of an

internal reshuffle, the firm wants to consolidate its business with just

three firms.



Cigna has two main businesses, offering companies employee healthcare

plans and operating a large financial services arm. Cigna's rivals

include Aetna, Metlife and Prudential.



Cigna's net income in 2000 was dollars 987 million, a growth rate of

44.4%. The company employs 43,200 staff.



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