WASHINGTON: Five years to the day after arriving at
Burson-Marsteller's Washington office - and barely five months after a
major promotion - Cynthia Hudson has parted ways with the firm to launch
her own public affairs consultancy.
Hudson, who agency sources said had considered leaving earlier this
year, was promoted to chair of the global public affairs practice in
January, a newly created position. She cited a change of lifestyle and
business opportunities as her primary reasons for leaving.
While no official decision has been made, it appears Burson will not
replace Hudson but instead will divide her responsibilities among others
in the public affairs practice.
'Burson has been a wonderful opportunity,' she said. 'To be given the
responsibility of overseeing the global practice is something that all
of us in the profession work towards. But there are also times when
things fall in place personally and professionally, and priorities
Hudson said she is planning to open a one-woman public affairs
consultancy this summer. 'I think potential clients understand the
incredible resources that are available to them in the PR marketplace,'
she said, 'but I think they have no idea how to navigate that