Vans picks Shandwick Worldwide

LOS ANGELES: Shoe and sportswear maker Vans has picked Weber

Shandwick Worldwide as agency of record for its dollars 350,000 account.

A team from WSW in LA will handle media efforts and support Vans

initiatives, including the opening of skateboard parks across the

country. A second team from WSW's affiliate, Rogers & Cowan, will target

the entertainment business and handle PR for a documentary film

underwritten by Vans about the Southern California skateboarding scene

in the 1970s.

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