LONDON: Incepta has brought its Citigate Broadcast (CB) brand into
the US with a new, three-person office in New York.
Extending across the pond was always part of the plan, said associate
director Michelle Kramer, but international clients such as Nasdaq had
also asked CB to provide an American presence.
The agency offers implementation tools including b-roll/VNRs, satellite
uplinks and remote TV and radio tours, as well as live Webcasts,
broadcast media training, monitoring and evaluation.
Kramer will head the new office in the short term. She expects to build
up to a staff of at least 10 by the end of the fiscal year. She
currently heads CB's international expansion plans and is expected to
return to London after a few months once the New York office is up and
running on its own.
In addition to Nasdaq, CB will be servicing existing clients from the
London office such as Norwegian telecoms firm Telenor ASA, Wall Street
Access and AT&T Latin America. It will also be working with Citigate's
existing PR brands in the US such as technology expert Citigate
Cunningham and financial specialist Citigate Dewe Rogerson.