LOS ANGELES: Entertainment PR agency Bragman Nyman Cafarelli (BNC)
is launching a spokesperson practice.
The division will offer corporate clients the opportunity to navigate
Hollywood's broker community to procure celebrities for
While the Weber Shandwick Worldwide-owned agency has long attached
clients and celebrities - it put together Patricia Heaton, star of CBS
TV series Everybody Loves Raymond, with 3Com for the launch of e-mail
product Audrey - the move is an attempt to increase the amount of
business between corporate and entertainment-based clients.
Michael Nyman, company president, said: "The market is populated by a
lot of brokers and talent agencies. Now a company can come to us.
It seems silly that we didn't give it more shape and structure before,
but now it is out there for people to take advantage."
BNC currently performs personal publicity duties for the likes of
Cameron Diaz and Kate Hudson, though Nyman said BNC would not
necessarily be offering all of these celebrities to its clients.
Rather the agency will be offering advice about which celebrity would
fit with a particular product and then help approach them.
The new practice will be headed by Lori Cloud, VP entertainment
BNC is currently compiling information about the networks' upcoming fall
shows and the subsequent opportunities for product placement.
This month the agency organized a party for FHM magazine's 100 Sexiest
Women edition and for ABC Network's World Stunt Awards.
BNC's other clients include Diet Coke, Philip Morris, Sony Pictures and
alcohol brands such as Smirnoff Ice and Johnnie Walker.
- See The Big Pitch, p. 8.