NEW YORK: Think you know the media? A Right Angle survey has turned
up some surprising results about the editorial interests of certain
magazines and newspapers.
While most people think Maxim is a men's magazine with an unabashed
interest in beer and bikini babes, the research firm found there were no
articles on beer, wine or liquor in the May issue.
Maxim wasn't the only men's title to have a surprisingly strait-laced
bent. Fans of GQ might be surprised to know that teen girls' title
Seventeen mentioned sex twice as much as the men's magazine.
And you think that wedding magazines might be in the market for pitches
on love and sex? Don't bother. In the May issue of Bridal Magazine there
wasn't a single article about either subject.
Furthermore, if you tried to pitch Oprah magazine a story aimed at
family-oriented females, you'd be disappointed. Its editorial team only
wrote one story which referenced family in May, while readers were
treated to three times as many references to sex compared to love.
The survey also indicated that subjects such as dieting are on the
decline. Neither Seventeen nor Cosmopolitan covered the subject in their
May issues. There were only four stories on the subject in all the
titles searched, with Shape magazine accounting for three of those.