You can't judge a magazine solely by its cover

NEW YORK: Think you know the media? A Right Angle survey has turned

up some surprising results about the editorial interests of certain

magazines and newspapers.

While most people think Maxim is a men's magazine with an unabashed

interest in beer and bikini babes, the research firm found there were no

articles on beer, wine or liquor in the May issue.

Maxim wasn't the only men's title to have a surprisingly strait-laced

bent. Fans of GQ might be surprised to know that teen girls' title

Seventeen mentioned sex twice as much as the men's magazine.

And you think that wedding magazines might be in the market for pitches

on love and sex? Don't bother. In the May issue of Bridal Magazine there

wasn't a single article about either subject.

Furthermore, if you tried to pitch Oprah magazine a story aimed at

family-oriented females, you'd be disappointed. Its editorial team only

wrote one story which referenced family in May, while readers were

treated to three times as many references to sex compared to love.

The survey also indicated that subjects such as dieting are on the

decline. Neither Seventeen nor Cosmopolitan covered the subject in their

May issues. There were only four stories on the subject in all the

titles searched, with Shape magazine accounting for three of those.

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