BALTIMORE: Trahan, Burden & Charles' PR division is enjoying the
sweet taste of success, having won Hershey Entertainment & Resorts in a
three-way review. The account comprises several venues, reflecting
Hershey's diversification from a candy maker to an entertainment
company. Properties include Hotel Hershey, Zooamerica North American
Wildlife Park (pictured here), Hersheypark Stadium and Hershey's
Chocolate World Visitors Center. Bozell Kamstra had held the account.