Privacy RFP goes to Murphy Pintak

WASHINGTON: The Murphy Pintak Gautier Hudome Agency has been

selected by the Financial Services Coordinating Council to assist it in

explaining the need for privacy-policy legislation.

The review kicked off earlier this year (PRWeek, May 14). According to

the council, a number of powerhouse PR firms in Washington, DC were

interested in the account, and about 18 initially were sent the RFP.

Eight made the finals.

The goal of the PR campaign is to separate the debate on financial

privacy from the overall privacy debate, which includes concerns about

the privacy of medical records, said one of the firms that pitched the


The council comprises the American Bankers Association, the American

Council of Life Insurers, the American Insurance Association, the

Investment Company Institute and the Securities Industry


The budget for the campaign was not disclosed. The initial phase is

expected to take six months and will include research and message


Action items, involving reaching legislators and the public, will occur

later this year.

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