WASHINGTON: The Murphy Pintak Gautier Hudome Agency has been
selected by the Financial Services Coordinating Council to assist it in
explaining the need for privacy-policy legislation.
The review kicked off earlier this year (PRWeek, May 14). According to
the council, a number of powerhouse PR firms in Washington, DC were
interested in the account, and about 18 initially were sent the RFP.
Eight made the finals.
The goal of the PR campaign is to separate the debate on financial
privacy from the overall privacy debate, which includes concerns about
the privacy of medical records, said one of the firms that pitched the
The council comprises the American Bankers Association, the American
Council of Life Insurers, the American Insurance Association, the
Investment Company Institute and the Securities Industry
The budget for the campaign was not disclosed. The initial phase is
expected to take six months and will include research and message
Action items, involving reaching legislators and the public, will occur
later this year.