NEW YORK: Ogilvy PR's b-to-b practice has lost one of the agency's
top 25 clients, employee services firm Automatic Data Processing (ADP),
to fellow WPP agency Cohn & Wolfe in a competitive pitch.
Despite the loss of ADP, Ogilvy's b-to-b group will retain nine
However, the client loss remains a blow to Ogilvy's four-year-old
practice, which had serviced ADP for the past three years.
The practice may recover lost revenues within a few weeks, however, as
Ogilvy is said to be in negotiations to become agency of record for
Deloitte & Touche (D&T), an accounting tax and consulting firm currently
without an agency of record. Ogilvy executives have confirmed that the
firm is already working on major projects for D&T.
Not including D&T, the b-to-b unit retains five clients, up from four
clients a year ago, though Paul Hicks, MD of Ogilvy's New York office,
declined to name them.
Nic Platt, leader of the b-to-b practice, quit the firm in April after
just four months on the job. Hicks said there are no plans to replace
Platt. Hank Spring, leader of the corporate group, now oversees
The practice had revenues of more than a million dollars in 2000 and
Ogilvy predicts it will grow between 10% and 20% this year.
ADP's advertising and PR for its national account services unit remain
Ogilvy clients in San Francisco and Washington, DC.
Elsewhere in Ogilvy there was a third round of layoffs this week, in
which at least two, and likely four people were fired from the marketing
practice, with a further four said to have been let go from tech
subsidiary Alexander Ogilvy.