HOLLYWOOD, FL: The Ritz-Carlton Hotels, Miami has hired O'Connell &

Goldberg to handle the PR for the debut of its brand in South Florida.

The agency will help generate awareness of three new Ritz-Carlton

Hotels: the Ritz-Carlton, Key Biscayne, scheduled for a summer 2001

opening; the Ritz-Carlton, Coconut Grove, scheduled to open in fall

2001; and the Ritz-Carlton, South Beach, which will open in early 2002.

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