HOLLYWOOD, FL: The Ritz-Carlton Hotels, Miami has hired O'Connell &
Goldberg to handle the PR for the debut of its brand in South Florida.
The agency will help generate awareness of three new Ritz-Carlton
Hotels: the Ritz-Carlton, Key Biscayne, scheduled for a summer 2001
opening; the Ritz-Carlton, Coconut Grove, scheduled to open in fall
2001; and the Ritz-Carlton, South Beach, which will open in early 2002.