PORTLAND, OR: Leopold Ketel & Partners, a full-service PR and ad
agency, has picked up the PR and marketing support business for the
Northwest's Energy Star Home Products program. The firm will increase
brand awareness and support marketing efforts for the program in Oregon,
Washington, Idaho and Montana. As well as PR, the task involves
producing educational materials and sales promotions. The contract is
managed by Portland Energy Conservation and funded by the Northwest
Energy Efficiency Alliance.