SPRINGFIELD, IL: The Illinois Lottery is searching for a new PR
agency of record. Annual PR spending isn't specified in the RFP, but the
lottery has spent between dollars 300,000 and dollars 400,000 annually
on PR in the past, said Anne Plohr, PR director.
Responses to the RFP are due June 6. Four finalists will be named by the
end of June and a winner chosen by July 10.
The lottery currently uses Hill & Knowlton's Chicago office and local
shop KemperLesnick Integrated Communications. By law, it must seek new
bids this year, as several other Illinois state bodies are also
"They're excellent agencies and we like them, but their contracts are
up," Plohr said of the incumbent firms. KemperLesnick has worked on the
lottery's Web site and handled general lottery PR for the past three
years, while H&K has handled special events and major press conferences
to unveil winners.
Plohr wants future PR efforts to promote winners across the state, even
those winning smaller amounts.
The lottery started a new ad campaign about a year and a half ago with
the tag line "Players Have More Fun," and PR efforts will stress the
phrase, Plohr said.
The Illinois Lottery faces tough competition for consumer dollars from
riverboat casinos in Illinois and neighboring states.