Company sites are a hook but lack grit

LANHAM, MD: Three out of five reporters decide whether to use a

company in a story based on the information they find on its Web site,

according to a study by PR software company Vocus. However, corporate

Web sites are often lacking the information that is important to

reporters, further results showed.

In a survey of 72 newspaper, magazine and online journalists, nine out

of 10 said they find the information they need on a corporate Web site

less than 75% of the time.

The top three things reporters said they wanted but did not often find

were current and archived press releases; 24-hour contact information,

including a person's name, title and phone number; and background

information, including a company profile, statistics and executive


- See feature, p. 17.

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