LANHAM, MD: Three out of five reporters decide whether to use a
company in a story based on the information they find on its Web site,
according to a study by PR software company Vocus. However, corporate
Web sites are often lacking the information that is important to
reporters, further results showed.
In a survey of 72 newspaper, magazine and online journalists, nine out
of 10 said they find the information they need on a corporate Web site
less than 75% of the time.
The top three things reporters said they wanted but did not often find
were current and archived press releases; 24-hour contact information,
including a person's name, title and phone number; and background
information, including a company profile, statistics and executive
- See feature, p. 17.