Toyota taps Golin for national work

TORRANCE, CA: Toyota Motor Sales USA has picked Golin/Harris as its

first national agency to handle special projects. The agency beat out

Douglas Cohn & Wolfe and Magnet Communications.

"We have some fine regional agencies that we work with," said Joe

Tetherow, Toyota's national public affairs director. "We want a new

agency to come up with fresh perspectives for marketing programs to

enhance the brand image for consumer groups and media."

Tetherow said the company is interested in reaching out to media not

normally associated with the auto industry, as well as in youth


The business will be handled out of Golin's Los Angeles office.

Financial details of the account were not disclosed.

The agency search was handled by Jerry Swerling, a consultant based in

Marina del Rey, CA.

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