TORRANCE, CA: Toyota Motor Sales USA has picked Golin/Harris as its
first national agency to handle special projects. The agency beat out
Douglas Cohn & Wolfe and Magnet Communications.
"We have some fine regional agencies that we work with," said Joe
Tetherow, Toyota's national public affairs director. "We want a new
agency to come up with fresh perspectives for marketing programs to
enhance the brand image for consumer groups and media."
Tetherow said the company is interested in reaching out to media not
normally associated with the auto industry, as well as in youth
The business will be handled out of Golin's Los Angeles office.
Financial details of the account were not disclosed.
The agency search was handled by Jerry Swerling, a consultant based in
Marina del Rey, CA.