MINNEAPOLIS: The Minneapolis local of the United Food and
Commercial Workers union is planning a dollars 300,000 awareness
campaign to spotlight low pay levels for discount retail store
The campaign includes radio ads, a new Web site and grassroots efforts
such as having union members visit retail stores like Target and
Wal-Mart to pass out information to employees.
UFCW Local 789 has already had volunteers ejected from one
Minneapolis-area Target store after giving small cards to employees that
read: "Are you being short-changed?" said Bill Pearson, president of the
The union hopes to get help from Minnesota social organizations and
other unions. Pearson said: "We're going to ask people to participate on
the most grassroots level. He plans to start distributing a second round
of cards carrying the tagline for the campaign: "You are worth more."
His new Web site is named Yourareworth-more.org.
The union local is also preparing press kits pointing out the disparity
in wages between unionized supermarket employees and non-unionized
discount retail workers. The kits will be distributed on July 5-6 just
as campaign radio ads begin to air in the Twin Cities. A media
distribution list is being culled from an AFL-CIO media database. The
kits are being created in-house by the local.
Pearson wants to see the union turn his efforts into a national
campaign. The union has long targeted Wal-Mart employees for organizing
efforts and Pearson wants to see that expanded to all discount stores.