DENVER: The Colorado Department of Transportation (DoT) has picked
Denver firm Linhart McClain Finion to handle a five-year, dollars 2.5
million safety campaign that includes PR, advertising and interactive
Linhart won the assignment over incumbent agency Peter Webb; Praco and a
Colorado office of Alexander Ogilvy, said Dan Hopkins, PR director of
the department. By law, the department must rebid its PR work every five
Linhart teamed up in its bid with Denver agency Explore Communications,
which will handle design, media and advertising services for the
A third firm, 23airmail, was also part of the bid and will handle
The department RFP drew nine written proposals in March. Four finalists
were selected to deliver oral presentations in April.
Linhart will work on safety campaigns for auto seat belt usage, to
prevent drunk driving, to educate younger drivers about road safety and
to prevent aggressive driving.
It will also handle PR related to department road construction projects,
getting the word out on construction delays, alternate routes and best
times of day to avoid construction tie-ups.