LAST CALL: Ketchum gets set to work on layoffs

For companies too cash-strapped to retain valued employees, much

less a PR firm, Ketchum Inside has launched The site

is targeted to company executives and/or managers who are either making

layoffs or dealing with a nervous staff.

With hints including "best practices in downsizing," the site gives tips

and warnings, as well as links to sites including f* and

The site also offers a "layoff diagnostic tool," a .pdf file asking such

questions as: "Do you have a clear business rationale for making

layoffs?" (Er, no, they just seemed like the trendy thing to do - Ed)

and "Have you provided comms training for key managers and leaders?"

(Yikes - better hire a PR firm for that. Hmmm. Ketchum, maybe? - Ed.)

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