Ketchum doubles Chicago presence with CTC buy

CHICAGO: Ketchum has doubled the size of its Chicago presence by

snapping up hot property b-to-b tech firm Corporate Technology

Communications (CTC).

With revenues of dollars 9 million last year, CTC is on track to provide

more than a quarter of Ketchum's overall technology revenues, which were

dollars 30 million in 2000.

With the addition of three-year-old CTC's 60 employees, Ketchum will now

have 130 employees in Chicago, and 290 technology practitioners in


Staffers at the agency, to be renamed Ketchum/Corporate Technology

Communications, will retain their titles.

Lorraine Thelian, Ketchum's senior partner in charge of North America,

said CTC acquisition talks began only three months ago.

"We still have a long way to go in tech, but we see CTC providing

technology capability and expertise well beyond Chicago," said


Paul Rand, CTC founder and president, said Ketchum was chosen over a

number of other options to grow his business.

"We spoke to a number of VCs, investment bankers and acquisition

partners, and even considered growing organically," said Rand. "But

bringing Ketchum into our fold gives us a great brand name, a global

network, exceptional people and exceptional products and services."

Ketchum tech clients include Cingular, Nokia, PowerTV, Phillips, Webvan

and IBM. Both Ketchum and CTC said there were no client


CTC, which also has an office in Austin, TX, is Ketchum's third

acquisition this year.

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