Gossip? No thanks - we would rather hear about the weather

SAN DIEGO, CA: Are Americans losing their interest in gossip? If a

recent survey on the subject is to be believed, PR executives better get

ready to pitch weather forecasters instead.

Personal alert service Info-gate commissioned a study about which

information sources the public valued as most important - and only 6%

named gossip columns.

Adam Wolf, Infogate's director of PR went further, saying: "According to

the results gossip plays better among low-income people. It also has a

greater following in non-urban areas and among non-whites, compared to


The survey also found that 23% of people surveyed said there is too much

gossip-related information available.

The "Information Overload" survey, picked up last week by the Associated

Press, The Wall Street Journal and USA Today, found that most people

(45%) ranked personal communications (contact with family and friends)

as their most important category of information. That statistic might

persuade some PR executives to focus their efforts on viral


Personal communications was followed closely by weather and general

news, cited by 43% of 1,016 respondents.

A second aspect of the study looked at where and when people want


That threw up some interesting facts too. Weather information has a

fanatical following with 36% of the public wanting updates while

sleeping and - oddly - 12% while they're having sex.

A massive 41% of the public surveyed want sports news when dining with

friends and 8% want it while they're at a religious event.

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