SAN DIEGO, CA: Are Americans losing their interest in gossip? If a
recent survey on the subject is to be believed, PR executives better get
ready to pitch weather forecasters instead.
Personal alert service Info-gate commissioned a study about which
information sources the public valued as most important - and only 6%
named gossip columns.
Adam Wolf, Infogate's director of PR went further, saying: "According to
the results gossip plays better among low-income people. It also has a
greater following in non-urban areas and among non-whites, compared to
The survey also found that 23% of people surveyed said there is too much
gossip-related information available.
The "Information Overload" survey, picked up last week by the Associated
Press, The Wall Street Journal and USA Today, found that most people
(45%) ranked personal communications (contact with family and friends)
as their most important category of information. That statistic might
persuade some PR executives to focus their efforts on viral
Personal communications was followed closely by weather and general
news, cited by 43% of 1,016 respondents.
A second aspect of the study looked at where and when people want
That threw up some interesting facts too. Weather information has a
fanatical following with 36% of the public wanting updates while
sleeping and - oddly - 12% while they're having sex.
A massive 41% of the public surveyed want sports news when dining with
friends and 8% want it while they're at a religious event.