GCI picks up HCFA, joins PharmaTech

NEW YORK: In the same week that GCI Group won a dollars 4.5 million

Health Care Financing Administration (HCFA) contract, it also formed an

affiliation with clinical research firm PharmaTech Solutions.

The HCFA deal makes GCI its primary contractor for 2001. "We're going to

help raise awareness of Medicare programs and its resources for

seniors," explained Ilyssa Levins, chairwoman of GCI's global healthcare


GCI will provide strategic and tactical support for HCFA's ten regional

offices and create community-based media and outreach campaigns to

educate the more than 74 million Americans who use MediCare.

The HCFA account will be co-managed by New York VP Lynda Woodworth and

Lynn Duran, SVP of Atlanta. They will supervise a team of 30 GCI

employees, who will execute the campaign in Atlanta, Chicago, Dallas,

San Francisco, Seattle and Boulder, CO. Project management will be

headquartered out of the Atlanta office.

GCI competed with Ogilvy, Ketchum, the Academy for Educational

Development and Aspen Systems for the HCFA contract.

Moving into the lucrative clinical trial recruitment and retention

arena, GCI also has formed a partnership with PharmaTech Technology.

The agency's alliance with the clinically focused computer and telecoms

firm will provide a one-stop shop for research, medical and drug

companies needing help in recruiting patients for trials. Services will

include tailoring messages to target audiences and recommending

activities to educate potential referring physicians.

Staff of the new alliance will include physicians, lawyers, journalists,

social workers and psychologists.

GCI's move takes advantage of the rapid increase in the number of drugs

in development. Since 1993, that number has jumped from 4,100 to at

least 9,000. However, GCI states that 78% of all trials are delayed by

the difficulty in recruiting patients.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in