NEW YORK: Dow Jones is ending its agency-of-record relationship
with Fleishman-Hillard and bringing its PR in-house.
Fleishman's contract expires June 29 and Dow Jones will not renew it.
The agency picked up the dollars 600,000 account last year, replacing
The business focused primarily on promoting The Wall Street Journal and
its online arm.
"Fleishman did an excellent job, but I felt it was necessary to make
stronger our in-house capability," said Steven Goldstein, Dow Jones' VP
of corporate communications, who was hired in March.
Goldstein said the company will continue to retain agencies on a project
basis, but will not seek another agency of record.
Cutting costs was a factor. "The fact that it saves money is a great
benefit and there had been previous discussions about reducing the
contract," he said.