Dow Jones ends Fleishman bond

NEW YORK: Dow Jones is ending its agency-of-record relationship

with Fleishman-Hillard and bringing its PR in-house.

Fleishman's contract expires June 29 and Dow Jones will not renew it.

The agency picked up the dollars 600,000 account last year, replacing


The business focused primarily on promoting The Wall Street Journal and

its online arm.

"Fleishman did an excellent job, but I felt it was necessary to make

stronger our in-house capability," said Steven Goldstein, Dow Jones' VP

of corporate communications, who was hired in March.

Goldstein said the company will continue to retain agencies on a project

basis, but will not seek another agency of record.

Cutting costs was a factor. "The fact that it saves money is a great

benefit and there had been previous discussions about reducing the

contract," he said.

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