NEW YORK: The FeedRoom, a broadband news company, has launched
Enterprise FeedRoom, a new product that brings a company's broadcast
media products together under one site.
Cisco is the first company to launch a site with FeedRoom, which can be
accessed at Cisco.feedroom.com, or via Cisco's own newsroom Web
"When you think about it, every company is a media company, possessing
video, audio, and PowerPoint slides," said Jon Klein, FeedRoom's
president and CEO. "We essentially built a TV station for (Cisco CEO)
Cisco's site includes four "channels" that feature different programs,
including one dedicated to interviews and presentations by John
Chambers, and others focusing on innovation, executives and industry
FeedRoom worked with Cisco's corporate communications team to create
original content for the site and to take all the company's original
video and repackage it.
FeedRoom was founded in 1999 by Klein, formerly an executive vice
president with CBS News. The company has created broadband news sites
for NBC, Tribune Broadcasting, The Journal Broadcasting Group and
Klein said a strong editorial team differentiates FeedRoom from other
hi-tech companies. "There are a lot of streaming media companies out
there, but they are technologists without editorial help," he said.
"Corporate communications is too important to be left to amateurs."
RLM Public Relations was retained in 1999 as Feed-Room's agency of