Burson MD ready to join Bank of NY

NEW YORK: Robert Grieves has quit his position as an MD of the

corporate/financial practice for Burson-Marsteller to join the Bank of

New York as SVP and director of communications.

Grieves will report to Thomas A. Renyi, chairman and CEO of the Bank of

New York. He will oversee a staff of 15, including in-house PR and

advertising workers, as well as work with Abernathy MacGregor, agency of

record for more than 10 years.

Cary Giacalone, VP in the corporate communications department, said

Grieves is currently determining how the communications department will

increase its messaging, particularly regarding the bank's global asset


"We have more new business wins every day in global asset services and

do strategic acquisitions to make this area grow," said Giacalone. "We

want to increase our message that we are the premier global asset


Grieves replaces Frank Scarangella, who is retiring. Scarangella will

remain at the bank through August for a transition period.

The Bank of New York was founded in 1784, and now has over dollars 73

billion in assets.

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