DALLAS: Ackermann PR has purchased PRTek, making the small Dallas
hi-tech shop the third Texas independent to be bought in the past two
Based in Knoxville, TN, Ackermann maintained a two-person Dallas office
for four years before buying seven-person PRTek. Cathy Ackermann,
president of the firm, declined to disclose specific terms other than to
say the deal was a cash purchase and the contract was delivered on
Combined gross 2000 billings for the two firms topped dollars 5.5
million. PRTek brought in about dollars 750,000, Ackermann said, while
the Council of Public Relations Firms reported dollars 883,000 for the
purchasing agency's Dallas outpost.
Much work for Dallas clients, however, was performed in Knoxville, the
president noted. Overall, Ackermann's billings grew 25 percent in the
first quarter of 2001 compared to the same period last year, she
PRTek's CEO Wendell Watson becomes GM of the Dallas branch, and
Ackermann's Texas employees have moved into PRTek's office space.
The acquisition further builds Ackermann's Texas presence with the bonus
of PRTek's one-person Austin toehold. It brings Ackermann's staff total
to 31 counting branches in Nashville, TN, New York, San Jose, CA,
Dayton, OH, and Washington, DC.
In addition, Ackermann plans to continue working with PRTek's network of
independent consultants and to use the Dallas office as its Southwest
hub. PRTek adds clients such as MigraTEC and Vision Forge to Ackermann's
Texas roster, which includes VergeTech and project work for Siemens.
The deal follows the April acquisition of Austin's Read-Poland
Associates by GCI Group and last month's purchase of Springbok, the
state's largest independent tech firm, by Cohn & Wolfe.