Ackermann increases Texas presence with purchase of Dallas-basedPRTek

DALLAS: Ackermann PR has purchased PRTek, making the small Dallas

hi-tech shop the third Texas independent to be bought in the past two


Based in Knoxville, TN, Ackermann maintained a two-person Dallas office

for four years before buying seven-person PRTek. Cathy Ackermann,

president of the firm, declined to disclose specific terms other than to

say the deal was a cash purchase and the contract was delivered on


Combined gross 2000 billings for the two firms topped dollars 5.5

million. PRTek brought in about dollars 750,000, Ackermann said, while

the Council of Public Relations Firms reported dollars 883,000 for the

purchasing agency's Dallas outpost.

Much work for Dallas clients, however, was performed in Knoxville, the

president noted. Overall, Ackermann's billings grew 25 percent in the

first quarter of 2001 compared to the same period last year, she


PRTek's CEO Wendell Watson becomes GM of the Dallas branch, and

Ackermann's Texas employees have moved into PRTek's office space.

The acquisition further builds Ackermann's Texas presence with the bonus

of PRTek's one-person Austin toehold. It brings Ackermann's staff total

to 31 counting branches in Nashville, TN, New York, San Jose, CA,

Dayton, OH, and Washington, DC.

In addition, Ackermann plans to continue working with PRTek's network of

independent consultants and to use the Dallas office as its Southwest

hub. PRTek adds clients such as MigraTEC and Vision Forge to Ackermann's

Texas roster, which includes VergeTech and project work for Siemens.

The deal follows the April acquisition of Austin's Read-Poland

Associates by GCI Group and last month's purchase of Springbok, the

state's largest independent tech firm, by Cohn & Wolfe.

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