NEW YORK: PRSA has committed to somehow preserving the concept of
Kids in a Drug Free Society (KIDS), after the Robert Wood Johnson
Foundation (RWJF) stopped funding the PRSA Foundation's program,
(PRWeek, June 11).
"We made that commitment weeks ago to the KIDS board leaders," said
Kathy Lewton, chair and CEO of PRSA's board of directors.
Lewton said there was no way for PRSA to continue the program as
initially devised. "It was extremely expensive to administer," she said.
RWJF had awarded a total of dollars 2.887,258 in two separate grants to
PRSA plans to bring in some of the KIDS board to devise ways to adapt
the concept, which focused on using PR to help parents talk to kids
RWJF ceased funding for KIDS because the PRSA Foundation had not raised
an agreed level of money or achieved a high enough number of parents who
completed the program, and because of RWJF's new emphasis on drug
treatment over prevention.