PRSA to do all it can to preserve its KIDS

NEW YORK: PRSA has committed to somehow preserving the concept of

Kids in a Drug Free Society (KIDS), after the Robert Wood Johnson

Foundation (RWJF) stopped funding the PRSA Foundation's program,

(PRWeek, June 11).

"We made that commitment weeks ago to the KIDS board leaders," said

Kathy Lewton, chair and CEO of PRSA's board of directors.

Lewton said there was no way for PRSA to continue the program as

initially devised. "It was extremely expensive to administer," she said.

RWJF had awarded a total of dollars 2.887,258 in two separate grants to


PRSA plans to bring in some of the KIDS board to devise ways to adapt

the concept, which focused on using PR to help parents talk to kids

about drugs.

RWJF ceased funding for KIDS because the PRSA Foundation had not raised

an agreed level of money or achieved a high enough number of parents who

completed the program, and because of RWJF's new emphasis on drug

treatment over prevention.

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