Planned Parenthood enlists PR aid after federal court triumph

SEATTLE, WA: The Fearey Group was brought in by Planned Parenthood

(PP) of Western Washington to assist with the media as its successful

case against Bartell Drug drew to a close.

Planned Parenthood Federation of America filed suit on behalf of

Jennifer Erickson, an employee of the drugstore chain whose

contraceptive pills were not covered by the company's health insurance.

The federal court ordered Bartell to change its policy.

The case was part of PP's program to encourage women to demand

contraceptive coverage in health plans, a campaign chronicled on PP's Web site.

PP's affiliate in Seattle hired the agency towards the conclusion of the

case, when it was apparent extra media help was needed.

"The agency developed all of the background information, press kit

materials and coordinated the development of opinion pieces placed in

papers," said Robert Harkins, VP of public affairs for PP's Seattle

affiliate. Fearey also coordinated all media calls and organized the

press conference following the decision.

PR momentum from this case will no doubt increase the potential and

profile of the campaign. Harkins said his office had already heard from

almost 100 women by e-mail that they plan to take the coverage materials

to their employers.

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