CARSON CITY, NV: The Nevada State Legislature has set aside dollars
4 million for a PR and legal battle to stop the creation of a nuclear
waste depository at Yucca Mountain.
Ninety miles northwest of Las Vegas, the site has been the center of
controversy for nearly two decades. Arguments have abounded about
whether or not it was to be selected to store the approximately 80,000
tons of nuclear waste from power plants and weapons facilities inside
The controversy has peaked since the release of President Bush's
comprehensive energy plan, which calls for the construction of more
nuclear power plants.
Precisely how much of the dollars 4 million will be allocated to PR is
An RFP would attract an unusual cadre of bidders, said one Washington
public affairs executive. He explained that the creation of the site is
vitally important to any company with nuclear interests and most PR
agencies large enough to handle the job are likely to already have
business that proves a direct or indirect conflict. "The pro-nuke side
is much more lucrative," added the executive, who preferred not to be
named. "I would expect a smaller agency maybe to partner with someone,
but this would be difficult for anyone big. Besides, state contracts are
notoriously difficult to make profitable."
Details regarding a possible RFP would be available following the
budget's expected signing by Governor Kenny Guinn.