WASHINGTON: A big-budget communications RFP from the National
Institutes of Mental Health is being called "wide open" by industry
executives, many of whom expect the incumbent, Porter Novelli, to
forfeit the business.
PN has held the contract since the early '90s, but it is unlikely that
the agency will pursue it again this year.
PN executives would neither confirm nor deny that they were prepared to
surrender the account.
NIMH, a component of the National Institutes of Health, is the federal
agency whose mission is to reduce the burden of mental illness through
research. The winner of the contract will be responsible for creating
and executing a comprehensive communications strategy for the
No budget has yet been determined for the work.
"This is an important piece of business," said one executive at an
agency now preparing to submit a proposal.