LAST CALL: CT firm finally says that Drugs 'R'nt Us

Name recognition being the name of the game in PR, most firms go

all-out to gain visibility for both clients and themselves.

However, for one Stamford, CT firm, the company moniker, GHB Marketing

Communications, became its worst liability.

About three years ago, the 30-year-old hi-tech boutique began getting

calls and e-mails from people seeking GHB, an illegal drug popular on

the club scene and linked to several deaths and date rapes.

According to president Mark Bruce - who, ironically, once served as a

drug counselor - what began as a trickle of inquiries for "liquid

ecstasy" became a persistent annoyance.

"We were getting at least one call a day and many more e-mails, most of

which I forwarded to the DEA," said Bruce, who finally had enough after

watching a TV special about the death of a young girl who was slipped

GHB in a drink at a party.

Bruce bit the bullet and changed the company name and logo last fall to

something he thought was safe: HiTechPR.

Oh well.

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