LAST CALL: Amtrak has Source to pick up its speed

Amtrak may be off-track financially, but leave it to the railroad's

marketing team to show there is light at the end of the tunnel when it

comes to exciting new ventures.

A press release last week said Amtrak had brought Source Communications

on board to develop a "long-term strategy for the railroad's sports

marketing initiative."

Amtrak EVP Barbara Richardson promised the deal would position Amtrak as

being "as fast, as exciting, and as entertaining as the sports we


Rumors that Amtrak is to sponsor a shuffleboard tournament are, as yet,


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in