H&R Block weighs PR firms for e-arm

KANSAS CITY, MO: H&R Block has drawn up a PR agency shortlist

following a national RFP for its e-business arm.

The shortlist is expected to be finalized this week with a decision due

in early July. A budget for the account was not disclosed.

Fleishman-Hillard is the incumbent on the account and is pursuing the

business again, according to Neil Getzlow, H&R Block's manager of media


The company's e-business comprises online tax preparation and other Web

services, such as Tax Chat, which allows users to correspond with tax


This past tax season, H&R Block offered free Tax Chat sessions from

April 9 to April 16 through its Web site. The company also produces a

software product called Tax Cut.

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