EPB to stow dollars 34m after Treasury win

WASHINGTON: Earle Palmer Brown Public Relations (EPB), a division

of Panoramic Communications, has been awarded a hotly contested dollars

34 million account by the US Bureau of the Public Debt to promote

savings bonds and other US Treasury products, as well as TreasuryDirect,

its online sales arm.

EPB is said to have beaten out Burson-Marsteller, Hill & Knowlton and

Fleishman-Hillard in the final stages of the review, which kicked off

earlier this year (PRWeek, February 26) and initially involved 50 firms.

The business includes promoting the I (for inflation-indexed) bond.

The Treasury "is putting some serious marketing resources to promote its

products and to increase usage of its e-commerce program,

TreasuryDirect," said Phil Armstrong, partner and managing director of

EPB in Washington, DC.

The multiyear, multidiscipline campaign is designed to increase public

awareness of the need to save, and of savings bonds, treasury bills and

other "retail offerings" as important components of a savings plan.

Currently investors hold some dollars 82 billion in more than 680,000

TreasuryDirect accounts.

While the five-year campaign, including option periods, will be managed

by EPB's Washington, DC office, it will use a wide range of company

resources, including advertising and interactive specialists.

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