WASHINGTON: Earle Palmer Brown Public Relations (EPB), a division
of Panoramic Communications, has been awarded a hotly contested dollars
34 million account by the US Bureau of the Public Debt to promote
savings bonds and other US Treasury products, as well as TreasuryDirect,
its online sales arm.
EPB is said to have beaten out Burson-Marsteller, Hill & Knowlton and
Fleishman-Hillard in the final stages of the review, which kicked off
earlier this year (PRWeek, February 26) and initially involved 50 firms.
The business includes promoting the I (for inflation-indexed) bond.
The Treasury "is putting some serious marketing resources to promote its
products and to increase usage of its e-commerce program,
TreasuryDirect," said Phil Armstrong, partner and managing director of
EPB in Washington, DC.
The multiyear, multidiscipline campaign is designed to increase public
awareness of the need to save, and of savings bonds, treasury bills and
other "retail offerings" as important components of a savings plan.
Currently investors hold some dollars 82 billion in more than 680,000
While the five-year campaign, including option periods, will be managed
by EPB's Washington, DC office, it will use a wide range of company
resources, including advertising and interactive specialists.