PHILADELPHIA: The Mid-Atlantic Renewable Energy Coalition (MAREC)
expects to spend about dollars 1 million to launch a multi-year PR
program to increase consumer demand for renewable electricity generation
in the Mid-Atlantic region.
MAREC, a Philadelphia-based coalition of renewable energy businesses,
environmental organizations and government agencies, is looking to hire
advertising, marketing and/or PR firms to develop and implement the
The campaign is being undertaken, states the RFP, because "electricity
consumers no longer are required to purchase electric generation from a
single regulated monopoly in many states. Customers may choose lower
priced generation or, for the first time, they can demand clean energy
from renewable resources instead of having to accept electricity
generated from fossil or nuclear fuels."
As part of its first effort, dollars 100,000 will be spent on a mass
media and promotional campaign, while dollars 550,000 will be spent to
implement other activities. The remaining dollars 350,000 will be used
to promote the Pennsylvania Wind Campaign.