Defense Department seeks battle-tested PR counselors

WASHINGTON: If you fancy yourself as a real PR guru and want to

share the lessons you have learned, then you should consider responding

to a Department of Defense Request for Quotation to teach graduate-level

courses in public affairs.

According to the Defense Supply Service, the department is looking for

people "accredited in news, editorial, public relations, and/or

communications or their appropriate equivalents."

The task is to conduct four courses annually for the American Forces

Information Services, consisting of public affairs officers,

non-commissioned officers and civilian specialists.

According to one retired Army public affairs professional, while the

military has hundreds of public affairs specialists, there is a need for

civilian contractors who bring "a different perspective, and a degree of

expertise and understanding of the principles of public relations." He

added the military has a unique consideration in dealing with the media,

where full disclosure of information can result in casualties.

- See Navy PR profile, p. 12.

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