WASHINGTON: If you fancy yourself as a real PR guru and want to
share the lessons you have learned, then you should consider responding
to a Department of Defense Request for Quotation to teach graduate-level
courses in public affairs.
According to the Defense Supply Service, the department is looking for
people "accredited in news, editorial, public relations, and/or
communications or their appropriate equivalents."
The task is to conduct four courses annually for the American Forces
Information Services, consisting of public affairs officers,
non-commissioned officers and civilian specialists.
According to one retired Army public affairs professional, while the
military has hundreds of public affairs specialists, there is a need for
civilian contractors who bring "a different perspective, and a degree of
expertise and understanding of the principles of public relations." He
added the military has a unique consideration in dealing with the media,
where full disclosure of information can result in casualties.
- See Navy PR profile, p. 12.