EAST SETAUKET, NY: Beginning today, 500 to 1,000 PR staffers
registered with PRNewswire's ProfNet expert source database will receive
a letter asking them to beta test the new ProfNet.
The relaunch - the first in ProfNet's nine-year history - will occur
late in the summer and will affect ProfNet's 15,000 registered PR
practitioners and 25,000 reporters.
For the first time, members will be able to change an expert profile
directly. Changes will become live 15 minutes after they are
Profiles will also be updated every time a user sends an e-mail through
the ProfNet system.
Also for the first time, PR practitioners will be able to set ProfNet
preferences to allow reporters to contact experts directly with the PR
person copied on the reporter's first e-mail. Those who prefer to
continue to filter media queries can maintain current settings.
By early 2002, ProfNet is set to become multi-lingual, beginning with
German, French and Spanish.
ProfNet prices will increase for the first time since 1999. PRNewswire
was still finalizing changes at press time, but expected to raise prices
from dollars 2,000 to dollars 2,400 for agencies and from dollars 1,600
to dollars 2,000 for corporations.
The new rates are already being charged to new members.