Parties to promote Revlon's new LipCream

LOS ANGELES: A series of parties to promote Revlon's new Absolutely

Fabulous LipCream kicked off last week in Los Angeles. Lime Public

Relations is managing the events for the cosmetic company, which has a

strategic partnership with Absolut and W Hotels and will host similar

events in New York, Chicago and Atlanta. Specially made vodka cocktails,

named for the new lipstick colors, are offered to the invited "key

influencers" and celebrities. Participating hotels will also hold

consumer-oriented parties for the brand.

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