LOS ANGELES: A series of parties to promote Revlon's new Absolutely
Fabulous LipCream kicked off last week in Los Angeles. Lime Public
Relations is managing the events for the cosmetic company, which has a
strategic partnership with Absolut and W Hotels and will host similar
events in New York, Chicago and Atlanta. Specially made vodka cocktails,
named for the new lipstick colors, are offered to the invited "key
influencers" and celebrities. Participating hotels will also hold
consumer-oriented parties for the brand.